A Grass Trimmer for People Problems
Thank goodness I didn’t cut off that new sapling while trying to use the professional grade commercial grass trimmer. It’s grown into a beautiful tree. How is it that I have been so successful and happy with trimmer I ended up choosing?
Here are three features of my grass trimmer that we’ve applied to building The Compassion Mindset because we want to make a positive difference for more people. These principles can apply to anyone who’s trying to make a bigger impact.
Easy to learn, easy to use
My grass trimmer took almost no training, and it’s super easy to use. Professionals might be able to be successful with the high-end trimmer, but that’s because they have advanced training. They are a small part of the population. If you want to make a big difference, you’ve got to make your product so simple to learn and easy to use that normal people can achieve success right away. It’s easier said than done. Engineering for normal people is much more difficult.
It gets the job done
My grass trimmer elegantly solves my problem. Every time. No more, no less. To make a bigger difference requires a relentless focus on solving the most important problems that people face. Do one thing well and avoid getting distracted by trying to do too many things.
If you care about your product and you want others to care, then build it with quality. My grass trimmer is built to last. It cost a little more on the front end, but it’s well worth it. For The Compassion Mindset this means we pay attention to everything from the look and feel of the handbooks, to the fonts we use, to the visual appeal and user experience of the website. We want our customers to know how much it matters to us because we know how much it matters to them.
What other principles have you applied to make a bigger difference? Will you share?